A team of people blurred behind a light bulb, to indicate that they are working on a great idea
Why Steadyy?

About Us

A team of people blurred behind a light bulb, to indicate that they are working on a great idea

Steadyy is an online insurance marketplace where people can compare coverage options from top insurance companies, get unbiased expert advice, and buy life insurance policies to protect their families, all in one place. Our proprietary technology integrates with the leading life insurance companies for a seamless digital experience for our customers.

Buying life insurance to protect one's loved ones from potentially devastating financial losses is really, really important. But the life insurance industry has made it too complex and confusing. We started Steadyy to make it easier for customers to understand their own family's needs and match them to potential solutions in the market in a as transparent and accurate way as possible.

Since 2023, our content, digital tools, and experts have served as a resource for people on their insurance journey. Our headquarters are just outside of Chicago, Illinois.

Our founding story

After spending years advising the leaders of insurance companies, we just reached a realization that the insurance industry was going to continue to remain stuck in the past, and couldn't (or wouldn't) change quickly enough or with the right type of changes to help customers figure out this insurance thing the way that they want to be helped. Our idea: “Drag life insurance into the digital age, bring it online, make it easy and fast and help people feel a sense of accomplishment when they get their family protected.” In 2023 we got started. And soon after we launched a life insurance startup in Chicago known as Steadyy, to reach many people looking for the right life insurance. Today, we’re helping many people find the best financial protection solutions for their family's needs.

How is Steadyy unique?

Shopping for the best price in the market is now easy

No need to fill out forms with dozens of different insurance companies — with Steadyy's digital technology, you can see quotes for the best priced policies from multiple leading insurance companies in just minutes.

Advice that puts the customer's interests first

With licensed insurance agents ready to help you when you need it, and lots of content on our site to help demystify life insurance, we’ve got answers to all of your questions, whether you want to talk to someone live or explore on your own time and own terms.

What's in it for Steadyy?

Aside from just getting all those good feelings from helping get another American family the protection they deserve at an affordable price, we are an independent insurance broker, so we are paid a commission by insurance companies each time we help one of our customers find and purchase a policy. Broker commissions are already factored into the price of insurance policies, so you’re not paying any extra to work with Steadyy to buy a policy. The commissions that insurance companies pay us depends on a variety of factors, including the type and size of product, the insurer, and the volume of business we have with an insurer. But we don't give preference to any one insurer over another because of the commission they might pay us. We're here to work for you, not put ourselves first. To ensure objectivity, we set our employee compensation scheme up in such a way that it makes them indifferent to which insurance company the customer selects.

Is Steadyy an insurance company or affiliated with one?

No. We’re an independent insurance broker, which means that we’re not owned by or work for an insurance company that underwrites and issues policies. Instead, we work for our customers. We sell insurance policies from across multiple insurers without bias or favor toward any of them. It’s important to us that we help each of our customers find the right insurance policy for their needs, no matter which company they ultimately buy that policy from.

Can Steadyy get me a discount on life insurance?

Insurance rates are regulated by law, which means that no company, broker, or agent can offer you a discount on a policy. You can still save money, though! Each insurer calculates risk differently, and they all strive to offer policies at competitive prices. That’s why Steadyy helps you compare quotes from multiple companies in one place: to make it easy to find potential savings on the right policy for your needs.

Our founder

A headshot of Sean Sell
Sean Sell
Founder & CEO

Sean is a "hockey dad" who is seemingly in a constant state of schlepping his kids to ice rinks all over North America. He and his three kids reside a few miles outside of Chicago, and he stresses over how much college costs and whether they'll still be able to go if he ever slips in front of a Zamboni. Sean knows how life insurance can protect his family if something unfortunate happens to him, but he also knows that many other Americans haven't done anything to protect their families. They either think it's too expensive, too hard, or too scary to think (or talk to someone) about.

So in his spare time, he decided to start a new company, Steadyy, to fix what's broken with the life insurance industry, including addressing what prevents so many people from protecting their families adequately, and the potential loss of a steady income, in the event of aforementioned Zamboni accident.

Sean currently acts as the Chief Executive Officer at Steadyy and drives both its strategic direction and day-to-day operations. Prior to founding Steadyy, he was a management consultant for 20+ years, and Partner at two of the world's largest professional services firms: PwC & KPMG, where he advised executives of leading insurance companies in the U.S. on how to improve the experience that they deliver to their customers and the use of digital technology to enable it. But frustrated by the pace of change among big insurance companies, he decided to do something about it himself by starting Steadyy.

Sean is also a proud graduate of John Carroll University in Cleveland, Ohio, where he studied business administration and finance and played football. He also had many teammates at JCU that he remains envious about their career paths in the NFL, while he toils away in the slightly less glamorous insurance industry.

Our licenses

All insurance brokers are required by law to be licensed in each state they do business. You can find our licenses here.