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Steadyy was founded with the mission of providing more families in America with adequate financial protection in case of the death of a loved one, who is a key wage earner in the family. We were inspired to start our company after learning that about 60 million (of 125 million) households in America are uninsured or underinsured. Only 54% of Americans have any life insurance coverage and 44% of families admit that they would face financial ruin within 6 months, if the family’s primary wage earner died. Add in the fact that about 1 in 20 children in America (1.5 million) will experience the death of a parent by age 18, and the risk is just too great to not be doing something to solve this problem.
So why aren’t more people using life insurance to protect their families? We believed that many people have just avoided shopping for life insurance for too long, because they are conditioned to avoid talking to others about their finances or contemplate their death. Additionally, the traditional process of shopping for life insurance has just been too hard, confusing, and not very fun. Many people, especially those who are ‘digitally native’, just don't want to talk to an insurance agent. People want to shop for insurance online, on their own time and terms, without being harassed by pushy salespeople.
But, there are about 700+ life insurance companies in the U.S. So, how is anybody supposed to navigate that on their own? Beyond this, many of these companies still make it too difficult for customers to find the best and most affordable coverage to fit their needs. Many only offer their products through insurance agents, who each represent only a few companies, or even are "captive" to just one life insurance company. And many times these agents are incented to sell pricier permanent life products so that they can earn a larger commission. We believe this does not put the customer's interests first.
We believe that there is a better way. We believe that technology can demystify the life insurance process, and make it much simpler to explore the many options available. And we think we can make it easier, and, dare we say it… more enjoyable to get protected! And, as founders of Steadyy, we believe that we have an obligation to help get more individuals and families to secure the financial protection they need.
Steadyy helps people by providing educational content and digital tools to make it easy to learn about, explore, search for, and shop for life insurance coverage from some of the best life insurance companies in the market. We are a digital broker, not a life insurance company that underwrites and issues policies ourselves. But we use technology to make it easy and fast for our customers to find customized plans that offer them the best coverage for their families. We also provide advice and guidance from licensed professionals to ensure that our customers understand what they are purchasing and that their needs are adequately covered.
Ultimately, we built Steadyy to make it easier and faster for people to get life insurance, with a user experience that is smooth and less scary and confusing, so that they can get on with living their lives…the real purpose of life insurance!
We are an independent insurance broker, so we are paid a commission by insurance companies each time we help one of our customers find and purchase a policy. Broker commissions are already factored into the price of insurance policies, so you’re not paying any extra to work with Steadyy to buy a policy. Our compensation depends on a variety of factors, including the type and size of product, the insurer, and the volume of business we have with an insurer. But we don't push for or give preference to any one insurer over another because of the commission. We're here to work for you, not put ourselves first. To ensure objectivity, we set our employee compensation scheme up in such a way that it makes them indifferent to which insurance company the customer selects.
No. We’re an independent insurance broker, which means that we're not owned by or work for an insurance company. We work for you– our customer. We have access to a large variety of life insurance companies, but we navigate them without bias or favor toward any of them. It’s important to us that we help you find the right insurance policy for your needs - not which company you buy it from.
Term life insurance in 10, 15, 20, 25, or 30year terms, with coverage amount from $100K to $5 Million.
Most policies are issued by a number of trusted and highly reputable insurance companies such as AIG, Legal & General, Protective Life, Pacific Life, Prudential, SBLI, John Hancock, Lincoln Financial, Transamerica, Mutual of Omaha and Cincinnati Life Insurance. But we are constantly searching for the best providers for you.
Term life insurance is the simplest and most affordable type of life insurance protection. Should you pass away while your policy is in force, it can help provide some financial protection to your beneficiaries, like your spouse or children. This is really important during the years that your loved ones rely on you the most. During those years, if they lost you, not only would they be emotionally crushed, but without the right life insurance protection, their life and lifestyle might have to change. They might have to leave their home, or change schools. Life would certainly look different for them! But we really believe that term life is the best product for most people, because it is affordable protection during the most important years of your family life.
Different from other types of life insurance that build cash value, or have a savings component, (in addition to offering your beneficiaries a death benefit), term life insurance is often the least expensive type of life insurance. Term life insurance is also the product of choice by many leading financial experts.
We offer 10, 15, 20, 25, and 30 year term policies.
Anyone between the ages of 18 and 65 may apply for coverage.
If you’re between the ages of 18 and 65, have never had a felony, and have people who financially depend on you, then we think you should apply. It takes only minutes.
Steadyy’s online process is a simple questionnaire that's divided into several main sections:
With this information, our digital tools can help find you a number of product options at different price points from across the market, that will fit your need, and allow you to apply, right online.
We get it - some people like doing everything online. With Steadyy’s digital platform, you do a ton of things completely online, and stay to yourself. You can explore a lot of content about when to think about life insurance, why it is important, and how the process works. You can calculate exactly how much coverage you need, based on a variety of factors about your age, finances, and family. You can explore quotes from leading insurance companies, and tweak the coverage amount, or term (duration) of coverage and see how those tweaks impact price. And you can get your application started – all completely online. If you need help, you can always reach out to an advisor or decide that you would like to schedule a call after all. That being said, it’s important to know that most insurance companies do require a phone interview once an application has been submitted. As your broker, there’s not much we can do about that except seek to make your experience as easy as possible.
To start a quote, simply click here. We’ve created a simple, online quote tool where you can get started. If you like what you see, you can continue to apply.
Our customers answer a few questions about their finances, family, lifestyle and health through our simple online form. Steadyy’s proprietary digital quote platform instantly processes that data to make an intelligent decision about how much coverage you need, and what risk an insurance company you most likely will assign to you (super healthy, above average, average, or below average). This risk assignment will determine your price. We then search across a variety of life insurance companies to find the best price for different terms (durations) and present them to you to review. If you see something you like, we make it easy to start your formal application.
Insurance rates are regulated by law. Insurance carriers must file their rates with your state’s Department of Insurance, and they cannot deviate from them. That means you pay the same price for an insurance company’s product, no matter where you buy it. It also means that no company, broker or agent can offer any one customer a discount to buy a policy. But that doesn’t mean you can’t find ways to save money. Each insurer evaluates a person’s risk of dying a little bit differently. And they all strive to offer policies at competitive rates. Because Steadyy has access to a large variety of insurance companies and products, we are able to help you navigate multiple companies, products and rates, all in one place. So, in addition to finding the right product that best fits your needs, working with Steadyy also makes it far easier to spot potential savings.
Yes! We have experienced and licensed advisors ready to speak with you whenever you need help, guidance or advice. Give us a call at (800) 829-1217 or schedule an appointment and we’ll have an advisor call you promptly at a time that fits your schedule.
Yes! All insurance brokers are required by law to be licensed in each state they do business. You can find our licenses here.
During the application process, we will ask you for basic information to determine your insurance needs, as well as questions about your health, medical history, and driving history to understand how risky it is for you to be insured. We only collect the data about you that we absolutely need to verify you are who you say you are and to get you an accurate price for a policy personalized to you. For more information on what data we collect and how it is used, please review our Privacy Policy.
No way! We only share customer information with insurance companies once a customer decides to apply for a specific policy. We do that because the underwriter needs the information about you to assess the risk you have of dying, so they can get you the proper policy and price for that risk. Other than that, we never share personal customer information.
If you believe you’re experiencing technical issues, incidents, or a system failure, please call our customer support team at (800) 829-1217 or email team@steadyy.com.
The main question you need to ask yourself when considering life insurance is “if I were to die tomorrow, would someone be adversely impacted if they were no longer receiving my income?” If that answer is ‘yes,’ you probably need life insurance. Here are a few other questions we’d recommend asking yourself to decide whether life insurance is right for you:
As with all financial decisions, there’s no right or wrong answer — it depends on your unique situation.
The most common answer is that it’s the right time to buy life insurance as soon as you have dependents, (meaning people who will depend on your income to live). Whether you just got married, have kids, own property with someone, or take care of other family members — someone is financially dependent upon you. If you were to die, your income and future earning potential will die with you, leaving your loved ones in what could be a difficult situation.
The cost to buy life insurance also tends to increase the longer you wait. So, generally speaking, the younger and healthier you are when you apply, the lower your price is likely to be. If you’re approved with Steadyy and buy a policy, the rate you pay is then locked in for the life of the policy. As long as that policy is kept active, the price won’t go up.
Do you have a spouse, children, or aging parents? If someone depends on your income or your contributions to live, then you may need life insurance. Even if you’re not the breadwinner in your household, your family likely depends on you in other ways. For example, a stay-at-home mom is responsible for a lot of the household responsibilities, so consider the amount it would take to fulfill all of those same responsibilities. For breadwinners who may already have life insurance provided through your employer, an individual life insurance policy can provide extra protection that won't disappear if you change jobs.
This is a tough question to answer since it’s personal. You want to give your loved ones enough coverage for a soft landing should you pass away. You should consider your current financial situation (debt, mortgage, income) and then imagine how much your loved ones need for the next few years. Steadyy has a pretty cool calculator that we call the Needs Builder™ tool that can help guide you with a few questions to figure this out. Just click here to get started.
Term life insurance is life insurance that lasts for a specific period of time (that’s the term). Steadyy offers terms from 10to 30 years, in 5-year increments. You make a monthly payment, and if you pass away while the policy is active, your chosen beneficiary (like your spouse, for example) receives your total coverage amount, usually tax-free.
If you die after your policy ends, your family doesn’t get any money… but you’ve lived a long and fruitful life with the reduced stress of knowing your loved ones were protected! Because not everyone who buys term life insurance passes away while the policy is in effect, the cost to pay the benefits of those who do die are absorbed by the people who pay premiums but do not die while the policy is in effect. As a result, premiums are relatively inexpensive compared to other kinds of life insurance.
Term life insurance is cheaper than whole life insurance. It provides coverage for a specific length of time (this is called a “term”) at a level premium (meaning the price doesn’t change) throughout the life of the policy. Whole life insurance covers you for life as long as you pay the premium, and includes a cash value component. Because the death benefit is guaranteed for your life, whole life is more expensive than term insurance.
Yes. Term life insurance expires at the end of the time period covered (as long as premiums are paid). For example, a 20-yearterm will expire 20 years from the issue date.
Nope! The amount you agree to when you purchase is the amount you will pay until your policy term ends or you apply for more coverage and are approved for a new policy.
You may need life insurance as soon as someone relies on you financially. Really. It’s a good idea to start shopping during major life events like getting married, having a child, buying a home, starting a business, even becoming widowed, separated, or divorced. But you don’t have to wait for a life event of course. With Steadyy, you can apply for coverage whenever is most convenient for you so you’re covered even before a life event occurs.
While any life insurance is better than none, there are two issues with only having insurance through an employer: If you lose your job or your employer closes its doors you may not be able to take the policy with you. And if you have the option to continue coverage after your job ends, the premium will most likely be much higher.
Your employer-based insurance is usually only 1-2times your salary. But because only one or two years is usually not enough to ensure your family is properly protected, most benefit programs will allow you to buy more life insurance. But, there are downsides to purchasing more life insurance through your employer:
There is nothing wrong with having life insurance with two (or more) companies. The amount of life insurance needed by each person is different, and sometimes it takes more than one policy to meet the coverage needs.
At the end of a policy’s term, the policy simply expires.
The simple answer is: ‘sometimes.’ Traditionally, a medical exam helps underwriters get enough verified information about your health to make eligibility decisions about your application. But in this era of digital technology, and big-data, many insurance companies now can check your health with datasets and predictive models, instead of requiring a medical exam, especially if you are still in a lower risk age, or the amount of coverage is still within a range that the insurance company feels safe that they can assess your risk appropriately using alternate techniques. If they can, this can save you lots of time. But sometimes it’s not possible to avoid getting a medical exam. If you do need one, we try to make the experience as effortless as possible: the medical professional can come right to your home or office and complete the exam quickly. Otherwise, we can help you schedule that same quick appointment at a location convenient to you.
In most cases, yes. But, it depends on the severity of the health issue. Generally, if you haven’t tested positive for a serious medical condition or been medically diagnosed/treated, then you may be eligible to get life insurance with Steadyy.
During the application process you’ll have the opportunity to provide the specifics of your medical history. From there, the underwriting team will review the information collected and determine your risk class (how risky it is for you to be insured). The more we know about your condition (like the diagnosis, date of onset, treatment, level of control, any complications) the more accurately we can price your risk, and ultimately, get an insurance company to issue you a policy. If we’re not able to get you a policy through one of Steadyy’s life insurance companies, we can recommend another insurance company who may be able to cover you.
There is no downside to buying life insurance now but if you wait, you risk something happening between now and then. And we’re not just talking death here: that something could include discovering an illness or getting injured in a car accident, either of which could significantly increase your insurance rate or leave you uninsurable. With a policy through Steadyy, if you buy now and end up losing weight later, you can reapply to see if your monthly price decreases. And if it doesn’t, don’t worry because you’ve still got your original policy!
Unless you have had any complications during pregnancy or have any preexisting conditions that make your pregnancy a high-risk one, there should be little if any impact of being pregnant on your policy. Additionally, the underwriting team uses your pre-pregnancy weight to assess your insurance risk.
It is against the law to buy life insurance on someone else without their knowledge.
If your family would be financially impacted by you or your spouse/partner passing away, then that person likely needs life insurance.
Income is just one measure of financial contribution to your family. Whether you’re not working because you’re a full-time stay-at-home parent / caregiver or you are currently unemployed, we think life insurance is something you should consider to protect the value you bring to your family. For instance, if you’re a full-time stay-at-home parent and if you were to pass away, your spouse/partner would require alternative childcare, oftentimes costing money you were not otherwise spending. And if you are temporarily unemployed but plan to join the workforce again, the income potential you provide your family does not equal zero. In either scenario, a life insurance policy through Steadyy might be right for you.
Yes. If you have a spouse or partner who depends on you financially, we will help you find a policy that protects your income.
It’s important to revisit your coverage needs at major life changes like marriage, kids, moving, job changes, income changes, new home, and others. We recommend reviewing your coverage at least once a year. We’ll send you an occasional reminder just in case.
Our designers and engineering team worked to put together as easy-to-use of a process as an application for life insurance could be. The application begins by asking some questions about your family and finances, to help suggest the right coverage for you. Then we ask about your health and lifestyle, and a few basic details to make sure you are eligible, and then we gather your contact details. We make sure your information is protected with encryption, and we do not sell your personal information to third parties. Once we have enough information, if approved, we recommend a coverage amount and monthly price that makes the most sense for you.
As fast as 5 minutes! We’ve worked hard to make the application process quick and seamless so apply today!
Remembering every last detail can be really difficult. But being honest to the best of your ability is most important. If you miss something minor in your application, don’t worry, we’ll more than likely catch it for you. The life insurance companies that we work with tap standard and reputable databases to better understand your medical and driving history because if we didn’t, we might quote you a price that does not match what you should pay based on accurate information. It’s important that we provide you with an accurate price and using these data sources helps us ensure you didn’t forget anything in your application. This is not about small details, like if you can’t remember whether you had your surgery in August or October. Rather, it’s if you were to intentionally lie or omit something, like saying you didn’t have that surgery at all. That said, intentionally lying on your application can be considered insurance fraud, and the consequences can be severe.
Once you have submitted your application, we will be hard at work processing that information and working with underwriters at the insurance company that we submitted your application to. If you recognize that something may have been submitted in error, just give us a call at (800) 829-1217 and we’ll see if we can correct it.
We try to get you fully protected in minutes, all online - get started here. If we determine that we need more information, we’ll contact you by phone or email to let you know what’s next. In some cases, we may require a medical test. If a medical exam is required, we’ll make it as easy as possible for you! You can have a medical professional conduct this quick exam from the comfort of your own home/office or we will help you schedule an exam at a local facility. Once you complete the test and we receive the results, we’ll let you know if you are able to purchase a policy. If we’re not able to cover you, we may recommend another company. Getting a policy through Steadyy is one of the fastest and easiest ways to get life insurance.
Your life insurance begins as soon as you are approved and your first payment is collected. Then continues for as long as you make regular payments, cancel, or complete the length of your policy term.
Right now Steadyy is available in 9 of the larger population states (we are available to about 50% of Americans, just by focusing on these 9 states right now). But as we grow, we will continue to add more states to expand our marketplace. So, if we aren't providing coverage to your state yet, keep checking back with us - we likely will be available to you soon!
You can see the states that we do business in now, by checking out our licenses page.
Our policies are available to U.S. citizens and permanent, legal residents of the United States. Unfortunately, our policies are not available to people who do not live in the United States.
Nope. The insurance companies that Steadyy works with all follow the Fair Credit Reporting Act and request a soft credit inquiry, which will not impact your credit score.
Yes! Even if Steadyy isn’t a good fit for you, there are other companies, carriers, and services that could help you find the coverage you’re looking for. An insurance agent can help you explore your options, as well.
Unfortunately, we can’t continue with every application received at Steadyy. In some cases, we are not able to offer coverage. Your application may not have been approved because of your health, lifestyle or credit history. If your application was denied, then you should have received an email with the reason and how you can follow up. Please don’t hesitate to reach out to our Customer Support team at (800) 829-1217 or email us at team@steadyy.com for details on the reason for the denial.
Please talk to our Customer Care Advisor at (800) 829-1217. We will work with you to correct mistakes and walk you through your options.
We have a way of calculating the amount of coverage you can have based on occupation, income, replacement or existing coverage amounts. So for now it seems as though you have enough coverage, but if your circumstances change, you can always try again at a later date. If you have any other questions, call us at (800) 829-1217.
Term life insurance policies offered by Steadyy are available for ages 18-65. If you are more than 65 years old, you are not eligible to get coverage through Steadyy at this time. However, we’re constantly working on expanding insurability, so if you don’t qualify for a policy offered by Steadyy right now, check back with us again in the future.
Insurance companies take a look at an applicant’s “build”, meaning height and weight, in conjunction with BMI (body mass index), to assess a person’s risk. Unfortunately, because of your build you would not be a good fit for a policy. If you have any other questions, call us at (800) 829-1217.
Insurance rates are determined by a variety of factors including an individual’s health risks and family history. We use your gender to customize the questions we ask you in order to evaluate these factors. We encourage you to complete the application using the gender you were assigned at birth.
Please apply using the gender you were assigned at birth.
Your driving history is another way the underwriting team assesses how risky it is for you to be insured. This is because driving accidents are a significant cause of death.
We understand your concern about providing your social security number. Your social security number is used to verify your identity, to help prevent fraud, and is required by every life insurance company in the underwriting process. Should you pass away, we’ll need your social security number to confirm your passing.
Sometimes the insurance company that you are applying to finds information out about you that affects your pricing. Let’s say you’re filling out our application and state that you don’t use tobacco, but our behind-the-scenes database search finds a record for a drug (like Chantix®) that suggests you are or were a tobacco smoker — your monthly rate will increase.
Because of the nature of the underwriting process at many of the insurance companies that we work with, they rely on data from technology partners for risk factors in addition to any information you provide in our online form. If your prescription history indicates that you have a medical condition, you may be considered a higher risk to insure, which means you’ll likely have a higher monthly rate.
The internet is finicky sometimes! We are sorry for the added complication, but don’t worry! Call us at (800) 829-1217 or email us at team@steadyy.com, and a Customer Care Advisor will either confirm it was processed or help you complete your application.
As a life insurance policyholder, you’ll choose beneficiaries. A beneficiary is the person (or people) who will receive the death benefit payment in the event of the insured’s death. You can have both primary beneficiaries and secondary (contingent) beneficiaries. The secondary beneficiaries are given the death benefit if none of the primary beneficiaries are alive. Currently, beneficiary(s) must be family, spouse, domestic partner, child, or someone who has what is known as an ‘insurable interest’ – that is, they have a particular financial interest in your well-being and continued good health.
It would be wise to share with your beneficiaries that you have purchased life insurance through Steadyy and named them beneficiary of your term life insurance. Upon your passing, during your term policy coverage, your beneficiary should report your passing to us, and we can assist. Or they can report your passing directly to the insurance company that issued your policy.
Yes! Your family will be paid if you pass away for almost any reason. In fact, there are only 2 circumstances when your beneficiary would not be paid while your policy is active: if you commit application fraud or if you make a material misrepresentation in your application or commit suicide during the first two years of purchasing your policy.
Once your death is reported to the insurance company’s claims specialists, the beneficiary will be mailed a claim packet including a detailed list of requirements and forms to be returned. Information regarding payment of the claim is included in this packet.
In most cases, death benefits are not taxed. However, death benefits may be partially or wholly taxable in certain situations, such as when interest accrues on the benefits. Any death benefits which are paid as a one-time lump sum payment would typically not be taxable. For any death benefits which are paid as recurring payments, a small amount of each payment that your beneficiary receives could be considered “interest” that accrued since the first payment was made. In addition, there may be some interest paid on death benefits between the date the insured passed away and the date the first payment is made. The “interest” amount is typically taxable as ordinary income. See your accountant or tax planner for more details on the tax treatment of life insurance death benefit payments in relation to your specific situation and policy.
Absolutely! To change your beneficiaries, each insurance company has a slightly different process. Give us a call and we’ll help you through it.
Your beneficiary does not have to live in the United States. Just make sure to finish as much of the beneficiary details as possible and make your beneficiary aware that Steadyy, or the insurance company that issued your policy should be contacted in the event that you pass away.
You will lose your benefits if your coverage term ends or you cancel your policy, or if your policy lapses for non-payment of premiums and is not reinstated. Also, life insurance policies pay the benefits if you pass away during your coverage period, no matter how you pass away, with two exceptions:
We understand that sometimes people forget to include something minor on their application — and that’s okay. But we draw a very strong line between accidentally forgetting something minor and omitting major information, especially if it's done intentionally for the purposes of committing fraud.
Most states have adopted a law known as the Uniform Simultaneous Death Act. Under this Act, if there’s no clear evidence of who died first — you or your beneficiary — then your life insurance policy is distributed as though you survived the beneficiary, and the life insurance proceeds (death benefit) would go to your contingent beneficiaries. The claims department at the appropriate insurance company will review applicable evidence to determine whom beneficial interest shall pass to.
To file a claim, you can contact us at (800) 829-1217 to speak with one of our Customer Care Advisors. They’ll guide you through the next steps in order to process your claim as quickly as possible.
We are so sorry for your loss. Please call (800) 829-1217 and leave a detailed voicemail or email us at team@steadyy.com and a Customer Care Advisor will get back to you as quickly as possible.
Details should include: Policy holder's name, date of death, current address, beneficiary name, and an email and phone number where you can be reached.
A death certificate can be obtained by contacting the Office of Vital Records in the state that your loved one passed away. States may have different requirements and fees associated with obtaining a death certificate.
